Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native.
AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies. The new tools empower ecosystem partners to reduce friction associated with programmatic buying and selling, cut time spent troubleshooting and unlock […]
In the USA, 70% of the ad spend will be programmatic on the next year, 2017. This represents around 27 billion euros. In 2014, the ad spend was 10 billions, that represented 49% of the total ad spend. For Quantcast (Programmatic Marketplace Roundup 2016), the definition of programmatic is digital display ads transacted via an […]