DeviceAtlas: Afilias Technologies just granted a third patent related to its device detection algorithm

Afilias Technologies announced today at dmexco that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product. DeviceAtlas is adopted by companies in the web and online advertising space so that they can accurately identify traffic and device characteristics from any of the thousands of devices that […]

Half of European display ad revenue is now traded programmatically

At dmexco yesterday, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016. The report reveals that 50.1% of European display ad spend is now traded programmatically. Additionally, programmatic video grew by […]

Main Capital Partners acquires a majority stake in evania video GmbH

Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology to publishers worldwide. Charly Zwemstra, […]

SpotX fully acquired by RTL Group for 123 Million Euros

RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for video. The announcement was done […]

AppNexus Launches Marketplace Transparency Tools

AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies. The new tools empower ecosystem partners to reduce friction associated with programmatic buying and selling, cut time spent troubleshooting and unlock […]