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Publicis

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Marketing News   -   Nov 01, 2018 Diana Littman joins Publicis as US CEO

Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman, and CEO of Publicis Groupe. "Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely

by Luis Rijo
Marketing News   -   Aug 13, 2018 Payer Sciences acquired by Publicis Health

Payer Sciences, data-and-analytics-driven health marketing agency focused on helping biopharmaceutical manufacturers, was acquired last month by Publicis Health, part of Publicis Groupe. According to Publicis, since 2009, Payer Sciences’ strategic and analytical capabilities have equipped pharma and biotech clients with quantitative insights, decision-support software, market research, education, and communications. Payer

by Luis Rijo
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