Consent can't keep up with AI agents, 65 Google-led researchers argue
51 open problems cover agents that buy, book and share personal data for users, and 36 of the 65 authors list Google. Who decides which norms agents follow?
Pulse
News from the programmatic advertising and ad tech industry. PPC Land covers platform updates, acquisitions, privacy and policy shifts, research, and product launches across display, video, search, social, retail media, audio, digital out-of-home, and mixed reality — and the data and AI developments reshaping how ads are bought and sold.
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
Germany's reluctant-yes rate hits 24%, more than double the UK and US, in an 11,000-person survey. Can a consent rate still be read as a real measure of trust?
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Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
Vendor ID 1648 lets publisher consent tools name Lacuna's ad exchange in EU consent strings. What the listing proves about compliance, and what it does not.
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Meta sells brands 3 to 24 hour ad windows that shut out category rivals
Ads Super Burst test flights reached a median 34 million people, Meta says, about 14% of US adults online. The research behind those lift claims is unpublished.
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Meta's new terms let it crawl business websites to train AI from Oct 30
Clause covers sites tied to any Facebook or Instagram business account and adds AI training rights. Meta says it is about product data. Does the text agree?
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
Tracking subdomains whose IPv4 address shares under 16 leading bits with the main site lose cookie life. Does moving tracking to a path on the site fix it?
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AdSense drops TCF error report as consent errors move to Policy center
Consent string errors from EEA, UK and Swiss ad requests now sit under Regulatory issue. Will error codes and seven-day counts survive the Policy center move?
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Google's Universal Cart reaches US shoppers as Meta flips browsing on
Google's Universal Cart went live in US Search and Gemini, while Meta set in-app product browsing to switch on by default in existing ads on October 28, 2026.
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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?
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49% of marketers plan to deprioritize SEO, Typeface survey finds
62% of 500+ US and UK marketing leaders say brands trade content quality for AI citations. Many run AEO tactics they call overhyped. What does sameness cost?
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Skai adds Uber ads in eight markets, but not the US
Canada, Mexico, Chile, UK, France, Japan, Taiwan and Australia are covered for eligible brands. Which ad formats, at what cost and how measured goes unanswered.
