Topsort secures investment from W23 Global for retail media infrastructure
Grocery retail venture fund W23 Global invests in Topsort's AI-powered auction technology, enabling retailers to expand media networks across 40+ countries.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Revolut integrates payment service into Booking.com checkout globally
Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.
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Commerce media maturity lags across industries despite $1.3 trillion growth
Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
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Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
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German shoppers favor impulse deals over planning for Black Friday 2025
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
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This week: Platform battles and AI shifts dominate advertising
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
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Amazon's Rufus AI assistant gains memory, price tracking and auto-buying
Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.
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Amazon deploys generative and agentic AI across shopping platform
Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.
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Pinterest targets UK keyword limitations with visual search expansion
Pinterest and Retail Week survey reveals 52% of UK consumers struggle to articulate needs, prompting platform's AI-powered visual discovery approach announced November 11, 2025.
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Amazon expands conversion path reporting worldwide after beta launch
Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.
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Open-source tool automates high-volume image cropping for advertisers
Developer releases Python tool combining YOLO, DETR, and RT-DETR object detection models to process thousands of advertising images without human intervention.
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Google expands shipping policy options for online merchants
Google introduces new Search Console configuration and structured data markup for merchants to share shipping policies without Merchant Center accounts.
