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Marketing News   -   Feb 03, 2019 Google Analytics audiences to become available on Salesforce Marketing Cloud this month

Google this week announced that Google Analytics audiences will become available this month on Salesforce Marketing Cloud. The audience push from Analytics into Salesforce enables advertisers to deliver communications on these audiences via email, phone, push notifications and SMS. Google Analytics has 250 site engagement dimensions and metrics, and those

by Luis Rijo
Marketing News   -   Aug 27, 2018 Dentsu acquires Amicus Digital to launch Merkle's Salesforce Marketing Cloud in Australia

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2018 is expected to be minimal.

by Luis Rijo
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