Google adds hourly data support to Search Analytics API
Enhanced API capabilities allow for more granular performance monitoring with up to 10 days of hourly data.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google Discover expands to desktop, creating new opportunities for publishers
Google's popular content recommendation feed is moving beyond mobile devices, offering potential traffic boost for news sites.
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Google expands education Q&A carousel to Portuguese-speaking regions
Google's latest update enhances educational search experience for Portuguese speakers worldwide.
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Google's AI search overhaul decimates website traffic
Independent website owners face existential crisis as Google's new AI features drastically reduce visits.
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Microsoft launches Copilot Search in Bing
Microsoft integrates AI capabilities into search platform to streamline information discovery.
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Google's experiment shows news content has minimal impact on search revenue
Analysis of EU test reveals publishers may need Google more than Google needs publishers.
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Google to implement brand guidelines for Performance Max campaigns
Automated migration to standardize brand asset management across digital advertising platforms.
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Google outlines pathway for robots.txt protocol to evolve
How the 30-year-old web crawler control standard could adopt new functionalities while maintaining its simplicity.
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Google News shifts to automated publication pages
Google completes transition away from manually created publisher pages, affecting how news content appears across its platforms.
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Google completes march 2025 core update after two-week rollout
Google's latest algorithmic change finished deploying today, with mixed impacts on websites across industries.
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Performance marketing basics remain challenging despite AI advances
Digital marketing fundamentals continue to be overlooked while new technologies gain attention.
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Google's shift away from web traffic
Major changes in search reshape the digital landscape as AI transforms user experience.
