Footfall Measurement Benchmarks: $6 is the average cost to drive a consumer to a store
TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business, hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1