Announcement

Target CPM

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Marketing News   -   Mar 02, 2019 Google changes the bidding on Bumper Ads from maximum CPM to Target CPM

Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy.  Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average they are

by Luis Rijo
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