Target Impression Share

Posts

• Target Impression Share bid launched in Google Ads

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Nov 17, 2018

  Google this month launched a new smart bidding method called Target Impression Share. The newly automated bidding will try to show the ad on 100% of auctions in the campaign. Target Impression Share only works on Search. Amulya Sanagavarapu, Product Manager, Bidding, at Google says Target Impression Share was launched