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Marketing News   -   Feb 17, 2019 TVSquared partners with TiVo for deterministic TV attribution

TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots, quantifying

by Luis Rijo
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