StackAdapt gains real-time link to $4tn consumer spend data set
Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Adobe Advertising ties Eyeota CTV IDs to identities without cookies
Eyeota audience segments now feed Adobe Advertising CTV identities, letting brands track TV viewers across digital, mobile and web without third-party cookies.
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Experian pairs with AUDIENCES to close 72% activation gap
Some 72% of marketers cannot activate first-party data effectively, Experian finds. AUDIENCES joins to close that gap across search, social and CTV channels.
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Meta blocks 47 commerce endpoints as Graph API v26.0 lands today
No replacement API exists for the blocked commerce endpoints. Poll ads, Explore Feed and Messenger Stories placements also vanish under the same July release.
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DoubleVerify: ad fraud drops 41% in North America, 45% in EMEA
AI bots generated ten times more clicks than humans in unprotected campaigns, DoubleVerify found, as marketers weigh growing risks from generative AI content.
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Italy fines Lusha 2 million euros, orders erasure of Italian contact data
Adopted on July 14 and made public July 27, the order bans the US broker from Italian data entirely, and could reshape how sales teams source B2B contacts.
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VAB names 9 vendors across 3 paths in new ad engagement guide
Nine named vendors covering biometric panels, lab studies and AI metrics appear in VAB's second 2026 guide on engagement, with three installments still due.
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Google Analytics forces currency field on every cost import
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
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Roku cuts KPI rollout time from weeks to under 2 days
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
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dict.cc faces GDPR complaint over 1,741-partner consent click
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
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Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
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Nexxen cuts data onboarding time to 24 hours with new DSP tool
The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings.
