Amazon launches closed beta for AI agent advertising integration
Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube clarifies ad policy for non-monetized Partner Program videos
YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
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Viant Technology surpasses Q3 earnings estimates with CTV growth
Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
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Retail media and CTV converge as shopping shifts to streaming
IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
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Amazon enables zip code-level ad targeting for Prime Video
Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
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Amazon launches interactive video format for Sponsored Products campaigns
Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
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Amazon Marketing Cloud launches Prime Video viewership signals for advertisers
Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
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YouTube creators challenge platform's claims of manual appeal reviews
Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
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Amazon unifies DSP and sponsored ads in single Campaign Manager platform
Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
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Amazon launches AI agent for automated campaign management
Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
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Specialty streaming services form global coalition to influence platform regulation
Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.
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HBO Max prepares January 2026 launch in Germany as Sky partnership ends
Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
