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Xaxis

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  • 3 min read

    Martin Sorrell steps down as CEO of WPP

    Luis Rijo
    • • Mark Read • Martin Sorrell • Roberto Quarta

    Martin Sorrell has stepped down as Chief Executive Officer of WPP yesterday. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott, WPP Corporate Development Director and Chief Operating Officer,

  • Xaxis recommends keyword blocking to ensure brand safety, not having to exclude news environments

    Luis Rijo
    • • Keyword Targeting • Negative Keywords • Xaxis

    Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content." Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting