YouTube Masthead

Posts

• Google now selling YouTube Masthead on CPM basis instead of cost-per-day

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Feb 6, 2019

  Google yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on a cost-per-day (CPD) basis, and was