YouTube Masthead

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Marketing News - Feb 06, 2019 Google now selling YouTube Masthead on CPM basis instead of cost-per-day

Google yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on a cost-per-day (CPD) basis, and was sold via IO. YouTube

by Luis Rijo