Google yesterday announced that is experimenting to sell YouTube Masthead on a CPM basis instead of a CPD (cost-per-day) basis. YouTube Masthead is the high impact format on YouTube homepage. Historically, has been reserved by one advertiser per country on a cost-per-day (CPD) basis, and was sold via IO.
YouTube Masthead will remain on reserved buy, sold with impression guarantees across campaign flights that can range from a single day and up to seven days.
Amy Vaduthalakuzhy, Product Manager YouTube Ads, at Google wrote that In this beta, advertisers can purchase the Masthead on a cost-per-thousand (CPM) basis, and also can customize the audiences they want to use.