Tastemade selects Telaria as SSP for OTT and Connected TV
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
![Tastemade selects Telaria as SSP for OTT and Connected TV](/content/images/size/w2000/2021/07/telaria.png)
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
Following the launch of Tastemade’s streaming network and recent integrations with distribution partners that include YouTube TV, Comcast Xfinity X1, Samsung TV+, Sony Playstation Vue, Philo, XUMO among others, the partnership with Telaria will enable more programmatic advertisers to reach Tastemade’s audience.
According to Telaria, Tastemade has over 250 million monthly active viewers and more than 2.5 billion monthly views. Tastemade’s 24/7 streaming network combines programming across the food, home and travel verticals.
“Tastemade’s mission has always been to create entertaining programming for younger audiences no matter what screen they prefer to watch on. As consumers shift from traditional to connected television, we continue to push boundaries and evolve our premium programming for a streaming first audience.” said Jeffrey Imberman, Head of Sales & Brand Partnerships. “In partnering with Telaria, we are excited to give more brands and advertisers access to our OTT and connected TV inventory at scale so that we can continue shaping this new frontier of digital video.”
“Modern video consumption habits have changed dramatically in recent years and Tastemade has consistently been at the forefront of these shifts because they deeply understand their audience,” said Adam Lowy, Chief Commercial Officer at Telaria. “We are excited to partner with the visionary team at Tastemade to manage and monetize their expanding OTT channels using the power of programmatic.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers