Telaria today announced two new hires: Adam Irlando joined as VP of Platform Partnerships and Peter Horn as VP of Agency and Brand Relations. Telaria, formerly Tremor Video, the new appointments will help further connect leading advertisers with premium video and CTV inventory on Telaria’s platform. Irlando and Horn will report to Chief Revenue Officer Rick Song, and will be based in the company’s New York headquarters.
Irlando will spearhead efforts to strengthen Telaria’s DSP partner relationships in North America. According to Telaria, he was previously at Kargo serving as Vice President of Programmatic where he implemented the strategic demand framework and led the team that successfully doubled the company’s PMP run rate. Earlier in his career, Irlando launched the direct and mobile performance revenue divisions of Xaxis for North America.
Horn joins Telaria with over two decades of industry experience and will help agencies and brands navigate the vast opportunities in the programmatic video to their fullest advantage. He was formerly the Senior Director of Sales at Simulmedia, the leading advertising technology company in the linear TV space. Prior to that, Horn was the Chief Revenue Officer at Dstillery where he drove significant year-over-year revenue growth, launched an addressable TV solution and self-serve, demand-side trading platform.
“I’m looking forward to working with the talented team here as well as with our DSP partners to ensure we are producing the best results possible for all sides,” said Adam Irlando.