The Weather Network is an industry leader in multi-platform local weather information services and today announced that it is enabling DoubleClick’s Dynamic Ad Insertion (DAI) solution for its Android TV app. This makes The Weather Network the first TV network to launch an Over The Top (OTT) app capable of offering an individually tailored ad experience to viewers, delivered via the cloud. DoubleClick DAI allows advertisers to dynamically target The Weather Network’s Android TV audience.
Also a first, The Weather Network Android TV app supports both direct and programmatic sales, offering next generation advertising opportunities. DoubleClick’s DAI technology provides the ability to fill ad breaks with the most relevant ad based on geographic location using DoubleClick For Publishers. Individual streams are provided to each household using server side ad insertion technology, which allows broadcasters to dynamically insert highly targeted video ads for smart TV’s and set top boxes through IPTV.
“We’re proud to be a leader in offering next generation advertising opportunities to our clients to reach our highly engaged TV audience,” said Simon Jennings, Chief Revenue Officer with The Weather Network. “The user experience is paramount for us and with Google’s DoubleClick Dynamic Ad Insertion we can provide our Android TV users with an amazing and personalized viewing experience that’s as seamless as traditional TV today, putting us on the leading edge of technology.”
The Weather Network app for Android TV allows for rapid discovery of local, detailed and personalized weather products including on-demand video, user generated content and a variety of maps.
“The Weather Network continues to innovate with adopting industry first technologies to deliver great user experiences. We’re proud of our partnership to make them the first Canadian company with an OTT app capable of offering DoubleClick’s Dynamic Ad Insertion,” said Mladen Raickovic, Head of Canadian Partnerships for Google’s DoubleClick. “With Dynamic Ad Insertion, TV broadcasters like The Weather Network have greater control to deliver tailored advertising to consumers and a compelling television experience for Android TV users while offering advertisers more valuable audiences.”