TripleLift leadership changes: Dave Clark steps down as CEO

TripleLift, a company specializing in ad tech solutions for digital advertising, this week announced leadership changes including the departure of CEO Dave Clark. Clark, who joined TripleLift in 2022, will be succeeded by an interim Office of the CEO (OCEO) led by former Datalogix CEO Eric Roza.

According to a press release from TripleLift, Clark's tenure as CEO coincided with a period of significant change within the ad tech industry. The company credits Clark with leading TripleLift through these challenges and achieving both growth and profitability. In a statement, Clark expressed his pride in the accomplishments of the TripleLift team and offered his well wishes for the company's future success.

The OCEO (Office of the CEO) will assume responsibility for all aspects of TripleLift's operations and strategy, including decision-making,execution, and innovation. This interim leadership structure will consist of senior TripleLift executives representing product development, operations, sales and marketing, and technology.

In a statement, Andrew Eifler, TripleLift's Chief Product Officer and a member of the OCEO, highlighted the company's recent advancements in cookieless targeting solutions and the launch of innovative products in the retail media and connected TV (CTV) sectors. Eifler positioned TripleLift as a leader in these fast-growing segments of the ad tech industry.

While the press release details Clark's departure and the formation of the OCEO, it does not specify the reasons behind Clark's decision to step down. Additionally, no timeline is given for the duration of the OCEO's leadership or the appointment of a permanent CEO.

The announcement of Clark's departure and the formation of the OCEO suggest a period of transition for TripleLift. The company's future direction and leadership structure will likely become clearer in the coming months.