Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content.
Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the Tap Ad Server to dynamically insert targeted audio ads into their content. Audio ads will be available in programmatic via Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op).
“We are convinced of the power of digital audio. As a group, we are investing heavily in various digital radio initiatives,” said Olivier Van Zeebroeck, Digital Director at MEDIALAAN – de Persgroep Advertising. “The partnership with Triton will help us to strengthen, grow, and commercialize our digital audio strategy for years to come.”