VisualOn announces OnStream® AdFlow to provide enhanced Ad playback for OTT multiscreen services

VisualOn, Inc., a multimedia software company that enables scalable cross-platform media playback for global streaming media brands, today announced the general availability of OnStream AdFlow, adding Ad-management and Ad-playback capability to the media framework product OnStream® MediaPlayer+ (OSMP+). VisualOn has been working with many premier global Over-The-Top (OTT) operators to reduce the complexity of Ad-playback on multi screen devices. With this offering, OTT operators can now have a reliable method to deliver Ads to different devices and get tracking information from the media player.

OnStream AdFlow provides standards based Ad insertion and playback support for OTT and TV-Everywhere service providers to facilitate monetization of their offering across multi-screen platforms. OnStream AdFlow interfaces seamlessly with OSMP+ in support of Ad insertion, playback and tracking. It features a unique architecture that facilitates smooth transitions for Content-to-Ad, Ad-to-Content, or Ad-to-Ad, as well as support for intelligent client-side Ad break and seek management to maximize Ad revenue and business return.

OnStream AdFlow allows for Ad and Ad Pod insertion for pre-roll, mid-roll, and post-roll, in addition to pre-roll and post-roll support for both Live and linear content. Moreover, it supports VMAP and VAST formats for Ad stitching and tracking, on top of providing pre-integrated support for most popular 3rd party Ad tracking systems, making it easy to tie into existing tracking infrastructure.

“Enabling our customers to monetize their OTT deployments is important because our customers expect to deliver a high-quality viewing experience that provides sophisticated revenue generation methods,” said Andy Lin, CEO of VisualOn. “We are thrilled to have worked with multiple partners to enable Ad playback for our customers as they deploy multiscreen services. As global experts in scalable solutions for cross-platform streaming media playback, we are well-positioned to help OTT operators to manage this aspect of revenue generation of its streaming services by using OnStream AdFlow.”