Walmart today launched Walmart+, a membership program that includes unlimited free delivery, a fast way to shop in-store with the scan & go app, and fuel discounts. Walmart+ costs $98 a year or $12.95 a month.
Last week, we learned from a Ware2Go experiment on Google Shopping, that Free and Fast Shipping annotations are driving up the conversion rates on retail.
Amazon Prime in the US costs $119 per year. Walmart+ is $21 less expensive than Amazon Prime.
According to Walmart, membership will be available to all customers on September 15. Walmart+ has a reach of 4,700 stores in the US, including 2,700 stores that offer delivery as fast as same day.
“Life feels more complicated than ever. Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience,” said Janey Whiteside, chief customer officer at Walmart. “We know shopping should fit customers’ needs, not the other way around. We have always been a champion for the right item at the right price, but now it’s more than that. We have the right shopping solutions at the right time, too.”
This year, Walmart launched an ad platform, and a partnership with Shopify. Since June, Shopify merchants are able to sell their products directly on Walmart.com.
Last month, Walmart Media Group introduced Performance Dashboards for Display and Sponsored Products campaigns on the ad platform.