What is Ad Completion Rate?
Ad Completin Rate measures the percentage of video or audio ads that were completed once started.
So Completion Rate is the percentage of video impressions that played to completion.
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YouTube Select
YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
Debunking the Myth: Twitch DSP does not exist
All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy
These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Google Analytics 4 adds 360 ad platforms reports
Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.