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13% of Australian consumers 18+ have listened to a podcast in the last week, study finds

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13% of Australian consumers 18+ have listened to a podcast in the last week, study finds

The digital media consumption habits of Australians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

Triton Digital shared this month the results of the Infinite Dial Study Australia. Triton says that the Infinite Dial Study Australia provides “a comprehensive update on the digital media consumption habits of Australians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.”

The Highlights of the study in Australia:

  • 14% of Australian consumers 12+ report online listening of AM/FM radio in the last month;
  • 52% of Australian consumers 18+ report listening to online audio in the last month;
  • 53% of Australian consumers 12+ report using their mobile data allowance to listen to audio via their mobile devices;
  • 90% of Australian consumers 12+ report owning a smart phone;
  • 5% of Australian consumers 18+ report owning a smart speaker;
  • 18% of Australian consumers 18+ have listened to a podcast in the last month;
  • 13% of Australian consumers 18+ have listened to a podcast in the last week;
  • Weekly podcast listeners report listening to an average of 5 podcasts in the last week;
  • 79% of those that reported ever having listened to a podcast reported doing so on a smart phone/tablet/portable device;
  • 74% of those that reported ever having listened to a podcast reported doing so while at home, followed by 35% in a car/truck.
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