Amazon DSP expands PG deals for Video, unlocking inventory in Japan, Saudi Arabia, Turkey, and UAE

Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.

This new capability enables advertisers to secure premium video inventory from top publishers while streamlining campaign management.

Key Benefits of Programmatic Guaranteed Deals

• Premium Inventory Access: Tap into high-quality video inventory from publishers via Amazon Publisher Direct (APD), Google, FreeWheel, and Magnite Streaming.
• Enhanced Efficiency: Reduce manual processes in campaign activation and management, saving time and effort.
• Contextual Targeting: Collaborate with publishers to deliver contextually relevant video advertising.
• Brand Discovery: Help customers find new brands and products through targeted video campaigns.

Availability

This feature is now available to self-service advertisers in the following markets:

• Asia Pacific: Japan
• Middle East: Saudi Arabia, United Arab Emirates
• Europe: Turkey

Advertisers can create and manage programmatic guaranteed deals for video directly within the Amazon DSP platform.