Amazon DSP introduces video completion targeting
Completion Rate is the percentage of video impressions that played to completion.
Amazon this month introduced video completion targeting for video campaigns in Amazon DSP. Video completion targeting is available globally.
According to Amazon, advertisers can target a decile-level video completion rate tier, and Amazon will optimize the delivery based on that goal. Amazon Advertising’s video completion targeting is based on machine learning model predictions.
Amazon says that higher completion tiers may limit overall reach/scale.
Video completion targeting is available in bulk editing.