Amazon on November 5, 2026 began letting Prime members across the United States order Uber Eats restaurant meals inside Amazon.com and the Amazon Shopping app, with no delivery fee on orders of $25 or more. On the same day, the free Grubhub+ membership that Prime had carried in one form or another since July 2022 stopped working, according to Amazon's Grubhub notice as quoted by Stock Titan and Edit USA. Amazon's announcement, which does not mention Grubhub at all, says members can sign in with their Amazon account and pay with stored Amazon payment methods, with no Uber Eats app or account required. It claims a typical user could save more than $175 a year, more than the $139 cost of an annual Prime membership. It gives no financial terms and says nothing about service fees, menu prices, customer data or advertising.

In Short

Amazon Prime members in the US can now order food from Uber Eats restaurants on Amazon's website and app, and they pay no delivery fee when the order is at least $25. The old Prime deal with Grubhub ended the same day, and Grubhub's version waived the fee from just $12, so small orders lose out while restaurants on Uber Eats gain a new way to reach Amazon shoppers. Nobody has said yet whether restaurants' ads and special offers on Uber Eats will show up inside Amazon, or which company gets to keep the record of what people order.

What Prime members get

The announcement was published on Amazon's news site under the byline of Jacquelyn Smith, tagged "Exclusive," with the headline "Amazon announces partnership with Uber Eats offering Prime members $0 delivery." It lists three key terms. Prime members get a "$0 Delivery Fee on Uber Eats restaurant orders of $25 or more when ordering right on Amazon." No new app or Uber Eats account is needed. And to start, members get $20 off each of their first two Uber Eats restaurant orders of $25 or more.

The threshold is worded two ways in the same document. The key takeaways and a later section refer to orders "of $25 or more," while the opening paragraph says "orders over $25." The gap is a single cent at most, but the post does not reconcile the two phrasings.

The $20 introductory discount is limited to "the first 14 days" after launch, according to Amazon. Counted from November 5, that window would close on November 18, which is PPC Land's arithmetic and matches the end date The Points Guy gave for the offer. Two such orders would bring the introductory saving to $40. On top of that, Prime Visa card members earn 5% back on all Uber Eats orders through December 5, 2026.

The benefit covers every tier of Prime. Amazon says it is "available to all Prime members starting today, including members of Amazon's half-price memberships Prime for Young Adults and Prime Access." Members can also share it, along with other Prime benefits, with one adult in their household through Amazon Family. Standard Prime costs $14.99 a month or $139 a year, with a 30-day free trial for eligible customers, according to the post.

What the waiver covers is narrow. Amazon capitalises the term "Delivery Fee," and the announcement mentions no other charge. It is silent on service fees, small-order fees, taxes and tips. Stock Titan reported that Amazon told GeekWire service fees still apply. Kiplinger wrote that service fees, taxes, regulatory charges and tips may still be added to an order.

The arithmetic behind $175

The headline saving carries an asterisk. Amazon says members can look forward to "Prime-exclusive offers available only on Amazon, potentially saving more than $175 per year." The footnote explains how that figure was built: it assumes "the typical number of Uber Eats orders on an annual basis, annualized based on August 2026 order data," and it compares orders placed on Amazon with orders "placed on Uber Eats directly without Uber One membership." Savings, the footnote adds, "will vary and are not guaranteed."

Three things follow from that wording. The estimate combines the delivery-fee waiver with "discounts and promotions," so it is not a measure of the fee alone. Amazon does not disclose what number of orders counts as typical, or what delivery fee it assumed per order. And the comparison leaves out Uber One, the subscription that already waives delivery fees on eligible Uber Eats orders. In its third-quarter results on November 4, Uber said Uber One had about 55 million members globally and that members accounted for more than half of combined Mobility and Delivery gross bookings, according to its prepared remarks. On the earnings call, Uber put members' share of Delivery gross bookings at 70%. Those figures are global, not US-only, but they suggest the people Amazon's benchmark describes account for a minority of Uber's delivery spending. Stock Titan, citing GeekWire, reported that Amazon said the two memberships work separately and that Uber One members keep their Uber One perks.

The $175 figure is also not directly comparable with the number Amazon used for Grubhub. In May 2024, Amazon valued the Grubhub+ membership it gave Prime members at $120 a year, which was the price of the subscription, not an estimate of savings.

How an order works

Members reach the service at amazon.com/ubereats or by searching "Uber Eats" in the Amazon Shopping app. Amazon describes three steps: log in with existing Amazon credentials, browse nearby restaurants, and place the order with existing Amazon payment methods. "Amazon will send email and push notifications with updates on delivery status, and then Uber Eats will send a final order confirmation," the post says.

That division of labour matters. Amazon holds the login, the payment and the stream of status updates during the order. Uber's only stated role in the customer's inbox is the final confirmation. Every Uber Eats order of $25 or more placed on Amazon "from a qualifying restaurant" carries the $0 fee. The post does not define what makes a restaurant qualify.

On the menu itself, Amazon is careful. "Uber Eats on Amazon reflects a broad restaurant selection similar to what is available on the Uber Eats app," the announcement says. Similar is not the same. When Amazon put Grubhub inside its app in May 2024, it said the ordering experience was identical to Grubhub's own app and website and that customers would see the same restaurant prices. The Uber Eats announcement makes no statement about menu prices.

Where the service reaches

Amazon describes national coverage. The new partnership gives Prime members access to "hundreds of thousands of restaurants nationwide, reaching nearly every household in the U.S.," according to the post. It names metro areas (Boston, Atlanta and Los Angeles), suburbs (Oak Park, Illinois, and Daphne, Alabama) and rural communities (Boardman, Oregon, and Berkeley Springs, West Virginia), plus "nearly ten thousand more cities and towns in between."

Three national chains are named: Wingstop, Chipotle and Sweetgreen. Two independent restaurants appear as regional examples, Aga's Restaurant in Houston and Papalote Mexican Grill in San Francisco. None of them is quoted, and the post does not say whether restaurants opted in, whether they pay anything extra for orders that arrive through Amazon, or whether Uber's commission on those orders differs from its standard rate.

Grubhub's quiet exit

Amazon's restaurant benefit has changed hands before. The Grubhub arrangement began in July 2022 as a one-year free Grubhub+ trial for Prime members that converted into a paid membership. On May 29, 2024, Amazon made it an ongoing Prime benefit and began taking Grubhub orders directly on Amazon.com and in its app. That version included $0 delivery fees on eligible orders over $12, lower service fees, 5% credit back on pickup orders and exclusive offers, according to Amazon's release at the time. Grubhub then described itself as working with 375,000 merchants in more than 4,000 US cities.

Grubhub was still part of the Prime pitch in the summer. When Amazon said it saved shoppers more than $50 billion on deals and coupons in 2025, in a post dated July 17, 2026, it listed the free Grubhub+ membership among Prime's benefits and valued it at $120 a year.

Amazon's November 5 announcement does not refer to Grubhub. The change appears instead on Amazon's Grubhub page, which states that the Grubhub+ restaurant delivery benefit is no longer active on Prime as of November 5, 2026, and that members do not need to take any action, according to Stock Titan and Edit USA, both of which quoted it. Account questions and past orders are referred to Grubhub's own support. Digital Trends reported that Grubhub had confirmed the split.

The swap changes the economics for small orders. The free-delivery threshold rises from more than $12 to $25, more than double. Two elements of Grubhub+ do not appear in the Uber Eats terms at all: lower service fees and credit back on pickup orders.

It also moves Prime's restaurant benefit from the smallest of the large US delivery apps to the second largest. In data published at the end of October, Sensor Tower estimated that Uber Eats held 21% of monthly active users among the four delivery apps it tracks in the US and Canada so far in 2026, down 7% year on year, while Grubhub held 6% after a 15% fall. DoorDash led with 56%. Sensor Tower's cohort excluded Amazon's own delivery services.

There is a longer history too. GeekWire's coverage of the deal pointed back to Amazon's own attempt at the business: Amazon Restaurants, the company's in-house restaurant delivery service, which it shut down in the US in 2019.

What the executives said

Both companies supplied a quote. "Whether it's game night, family night, or date night, Prime's new Uber Eats membership benefit makes getting dinner delivered even easier," said Jamil Ghani, worldwide vice president of Amazon Prime. "This is what Prime is all about: unlimited free, fast delivery on a wide selection of products, big savings, fantastic entertainment, and now even more value on restaurant delivery with Uber Eats, all in a single membership."

Uber's statement came from Andrew Macdonald, president and chief operating officer. "Together with Amazon, we built an experience for Prime members designed to make restaurant delivery feel as natural, convenient, and affordable as ordering anything else on Uber Eats," he said. "We're excited to connect our restaurant community with new Prime fans, while giving them a seamless way to enjoy great food from restaurants through Uber Eats."

Ghani's language frames the restaurant benefit as one more line in the Prime bundle. Macdonald's frames Prime members as new customers for Uber's restaurants. Neither quote mentions exclusivity, duration or the terms between the two companies.

Uber's view of outside distribution

The announcement landed the morning after Uber reported third-quarter results. Gross bookings rose 20% to a record $59.8 billion, Delivery gross bookings grew 23% in constant currency, and monthly active platform consumers reached 215 million, up 14%, according to Uber's prepared remarks. Merchant spending across advertising and offers passed a $10 billion annualised run rate, Uber said, a figure that combines ads with merchant-funded promotions.

Uber's prepared remarks did not mention Amazon. Chief executive Dara Khosrowshahi did, however, describe how Uber weighs outside channels. Uber would keep investing in AI features inside its own apps while working selectively with third-party agents that bring incremental demand, he said, judging such deals on customer experience, sustainable economics and its ability to preserve the benefits customers get from a direct relationship with Uber, Uber One included. Uber, he added, is selectively exploring new distribution channels. A day later, a Prime member could place an Uber Eats order without ever opening an Uber app.

Uber Eats was already reachable through other companies' interfaces. In May, Google added food delivery to its Universal Commerce Protocol, naming Uber Eats alongside DoorDash, Square and Toast. Amazon's own assistant had listed both Grubhub and Uber Eats as food-ordering integrations when Alexa+ was presented with natural conversation features in 2025, and Amazon named Uber Eats as a planned partner when it opened Alexa+ in Japan on October 29, without a date for the integration there.

The advertising and data questions

For marketers, the most consequential parts of the deal are the ones Amazon did not describe. Uber has spent 2026 building an advertising business on top of Uber Eats. In June it launched Deal Drops and Reorder Rewards, time-limited offers and post-order rewards that restaurants run for diners. A week later Uber added Brand Takeover, Item Showcase and Offers Spotlight as premium formats on Uber Eats, and on June 22 it merged ad buying for rides and delivery into Uber Marketing Manager. On October 5, Uber said Sponsored Listings on Uber Eats lifted in-store sales 5% among exposed customers, based on bank-card data from Affinity Solutions.

All of those products depend on placement inside Uber's own app: the home feed, search results, a deals hub, push notifications. Amazon's announcement does not say whether Sponsored Listings, brand takeovers or restaurant-funded offers appear when a Prime member browses Uber Eats on Amazon, or whether Amazon ranks restaurants by its own logic. A QSR chain that pays Uber for visibility has no information yet on whether that spending reaches orders that start on Amazon.

The reverse question applies to Amazon. Its advertising business brought in $19.64 billion in the third quarter, up 11% after Prime Day moved to June, and Amazon remains the reference point for every retail media network. The post does not say whether Amazon will sell placements to restaurants on its Uber Eats pages, or whether restaurant orders will feed Amazon's audience products.

Data is the third unknown. Amazon handles sign-in, payment and notifications, which means it sees at least the fact of each order. Uber fulfils the delivery. Neither company has said which of them treats the diner as its customer for marketing purposes, or whether order data flows into Uber's own measurement tools, such as the Uber Intelligence clean room built on LiveRamp, or into Amazon's.

The deal also fits a pattern in how Amazon talks about its own interfaces. On its October 29 earnings call, Andy Jassy said US Alexa for Shopping users spend 50% more per order and that outside AI agents were not meaningfully affecting Amazon Ads. Pulling restaurant orders inside Amazon's site and app keeps Prime members on Amazon's surfaces for one more category of spending, instead of sending them to another company's app.

Amazon's own delivery push

The $25 threshold is not new to Prime. Amazon's same-day grocery service reached more than 2,300 US cities and towns in December 2025, with free delivery for Prime members on orders over $25 in most areas, and the Uber Eats announcement explicitly pairs the two, suggesting a burger from Uber Eats with "fresh ingredients for the side salad or appetizer" from Amazon Grocery. The restaurant benefit now sits on the same free shipping threshold as Amazon's own groceries, a level that pushes small orders up towards a higher average order value or into paying a fee.

Amazon also runs a faster tier. Amazon Now launched in May with delivery in about 30 minutes, charging Prime members $3.99 per order and adding a small-order fee below $15. The Uber Eats post refers to these "ultra-fast delivery choices, including options that arrive in as little as 30 minutes," in select cities. Restaurant meals, the one category Amazon does not deliver itself, are the gap Uber Eats fills in that line-up of quick commerce services.

The post repeats Amazon's figures for the value of Prime. Members saved "an average of over $650 on delivery fees and fuel" last year, avoided "an average of 64 trips to a physical store in 2025," and saved "over 55 hours of time," according to Amazon. The $650 figure also appeared when Amazon priced a Thanksgiving meal at $25 on November 2. In February, when Amazon reported that more than 13 billion items arrived the same or next day in 2025, it put average US Prime delivery savings at $550; the newer figure folds in fuel. The post also cites free Prime shipping on 300 million items across 35 categories, and lists Alexa+, which Amazon made free for US Prime members in February, among the membership's benefits.

A consolidating market

Amazon chose its new partner a week after the delivery market shifted. On October 29, DoorDash agreed to buy Instacart for about $17 billion, or $65 a share, with closing expected at the end of 2027 or in the first half of 2028 after antitrust reviews. The same day, DoorDash reported 993 million orders for the third quarter, up 28%, and Marketplace gross order value of $33.9 billion, up 36%.

Against that, Uber Eats is the largest delivery app in Sensor Tower's ranking outside the DoorDash and Instacart combination, and its user base shrank slightly in 2026 on that measure. A distribution deal with Prime gives it a new entry point to Amazon's customers at a time when, by the same estimates, delivery app downloads in the US and Canada were down 21%. Whether Prime orders add to Uber's volume or simply move existing Uber Eats customers onto Amazon's interface is a question neither company has addressed.

What the announcement does not say

Several points remain open after November 5:

  • The financial terms between Amazon and Uber, the length of the agreement and whether it is exclusive.
  • Whether service fees, small-order fees or menu prices differ between Amazon and the Uber Eats app.
  • What makes a restaurant "qualifying," and whether restaurants pay anything for Amazon-originated orders.
  • Whether Uber Eats ad products and restaurant-funded offers appear inside Amazon, and whether Amazon will sell its own placements.
  • How order data is shared, and which company treats the diner as its customer.
  • How many orders a year Amazon's "typical" member places in the $175 estimate, and what delivery fee it assumed.
  • Whether the benefit will be offered outside the US.

The announcement also leaves a gap on pickup. Grubhub+ gave Prime members credit back on pickup orders. The Uber Eats terms describe delivery only, although The Points Guy reported that the $20 introductory discount appeared to apply to pickup orders as well.

Timeline

Summary

Who: Amazon and Uber, through Amazon Prime and Uber Eats, affecting US Prime members, restaurants on Uber Eats, Grubhub, and advertisers that buy placements on either platform. The quotes come from Jamil Ghani, worldwide vice president of Amazon Prime, and Andrew Macdonald, president and chief operating officer of Uber.

What: Prime members can order Uber Eats restaurant meals directly on Amazon.com and in the Amazon Shopping app, using Amazon login and payment details, with a $0 delivery fee on orders of $25 or more, $20 off each of the first two orders during the first 14 days, and 5% back for Prime Visa holders through December 5. Amazon claims typical users could save more than $175 a year compared with ordering on Uber Eats without Uber One. The free Grubhub+ Prime benefit, which waived delivery fees from $12, ended the same day.

When: Amazon announced the benefit and made it available on November 5, 2026, one day after Uber reported its third-quarter results.

Where: Across the United States, covering metro, suburban and rural areas in nearly 10,000 cities and towns, according to Amazon.

Why: Amazon adds restaurant delivery to the Prime bundle through a partner with more than three times Grubhub's estimated user share, while keeping the order inside its own site and app. For Uber, the deal is a new distribution channel into Amazon's customer base. For marketers, it raises unanswered questions about whether Uber Eats ad formats and restaurant-funded offers reach Amazon-originated orders, and who controls the resulting customer data.