Uber today unveiled Uber Marketing Manager, a unified self-serve advertising platform that brings campaign planning, building, activation, and measurement across both the Uber rides app and Uber Eats under a single interface for the first time, marking the most significant structural change to the company's advertising product in 2026.

The announcement, published June 22, 2026 on the Uber blog, arrives alongside a one-year expansion of Uber Advertising's Creative Studio, a new partnership with Mastercard Commerce Media, and a recap of product changes that have accumulated over the prior several weeks. Taken together, the package positions Uber Advertising as a platform competing on the breadth of its advertiser toolset rather than on individual formats alone.

What Uber Marketing Manager actually is

According to Uber, Uber Marketing Manager is built on the existing Ads Manager platform that the company developed for restaurant partners. The new name reflects a broader mandate: supporting advertising across Uber rides and Uber Eats in a single destination, rather than splitting campaign management across separate interfaces by product type.

The platform is described as a self-serve destination. That design choice carries practical implications for smaller advertisers, who previously needed to work through direct sales arrangements or navigate product-specific interfaces to reach Uber's audience. According to Uber, the long-term vision is for the platform to consolidate more advertising experiences through streamlined workflows and more cohesive strategies, though Uber's own materials describe that consolidation as a work in progress rather than complete at launch.

Manas Mittal, VP of Product, Advertising, Membership & Rides Marketplace at Uber, described the goal in the announcement: "As Uber Advertising continues to grow, we're focused on making advertising more accessible for businesses of every size. Our vision is to bring together the tools, experiences, and insights advertisers need to engage consumers across Uber Eats, Uber, and beyond - whether they're running a simple self-serve campaign or managing sophisticated cross-platform strategies. Ultimately, we want to help advertisers understand which combinations work best for their goals so they can engage consumers in the ways that are most effective for their business."

The cross-platform signal layer is central to how Uber frames the product's value. By connecting behavioral data across Uber and Uber Eats, the platform is intended to allow brands to target consumers based not only on demographic characteristics but on inferred intent - where people are going, what they are considering ordering, and what decisions they are actively making. According to Uber's Q3 2025 Earnings Report, the platform has nearly 200 million monthly active users and records 40 million trips every day. That scale gives the underlying data a breadth that pure delivery or pure mobility networks cannot match individually.

The Ads APIs foundation and what it enables

The June 22 announcement incorporates a series of product changes that Uber has introduced over the past several weeks. Among the most technically significant is the Ads APIs launch from June 2, 2026, which made campaign management and performance data programmatically accessible for the first time.

According to Uber, the Ads APIs cover two primary use cases. For integration partners such as point-of-sale providers and aggregators, the APIs enable external systems to handle campaign creation, activation, and reporting for Sponsored Listings and Sponsored Search without requiring a separate advertising workflow. A POS system managing hundreds of restaurant clients could, in principle, build advertising functionality directly into the operational interface merchants already use. The second use case targets CPG brands, giving them structured access to sales, category share, and platform performance data through three reporting tiers: advertising performance reporting, sales and category share reporting, and integration with internal business intelligence tools.

That third tier - the ability to pull Uber platform data into existing BI infrastructure - addresses a workflow gap that has historically made Uber Eats difficult to include in centralized reporting. Category share reporting is particularly notable: according to Uber, brands can see total sales on the platform including performance by product and share within brand and category, which approaches the kind of market intelligence that previously required third-party measurement arrangements.

Uber says it will continue expanding API capabilities over time, though no specific feature roadmap or timeline was provided in the announcement.

Deal Drops and Reorder Rewards

The June 22 materials also reference Deal Drops and Reorder Rewards, announced on June 8, 2026. These are two promotional mechanics built around a specific behavioral pattern: according to Uber, more than three in four delivery decisions on the platform happen within one hour of the order being placed.

Deal Drops allows participating restaurants to activate time-bound promotional offers for one hour before select cultural events. Visibility runs across in-app and push notifications, the home feed, and a dedicated deals hub. Reorder Rewardsoperates after a transaction completes - once a customer places an order, a surprise incentive for the next purchase is delivered through the app and applied automatically at checkout.

The distinction between the two products is about timing within the purchase cycle. Deal Drops targets the compressed pre-purchase window when intent is peaking. Reorder Rewards targets the post-purchase moment when the next order is not yet decided. Together they extend the restaurant advertising toolkit beyond pure visibility formats like Sponsored Listings.

Offsite Ads and extending beyond the Uber ecosystem

Earlier in June, Uber launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads on June 15, 2026. Offsite Ads is structurally the most significant of the three, as it extends Uber's first-party data signals to channels outside its own apps - specifically Meta and Google Shopping - for the first time.

The mechanism matters. According to Uber, the product does not simply license audience segments to Meta or Google for autonomous activation. The signals travel in a managed format, meaning Uber maintains oversight of how its first-party data is applied in off-platform environments. The targeting foundation is behavioral in a commercially specific sense: purchase timestamps, order frequency, cuisine preferences, and mobility patterns derived from actual transactions, rather than the interest-based approximations that third-party data providers use.

Offsite Ads is currently in a pilot phase with a select group of advertisers. Uber has not specified which Meta placements or Google Shopping surfaces are included, nor published timelines for broader availability.

The three Uber Eats-side premium formats announced alongside Offsite Ads - Brand Takeover, Item Showcase, and Offers Spotlight - address different stages of the purchase funnel. Brand Takeover operates at awareness. Item Showcase bridges discovery and conversion. Offers Spotlight targets the intent-to-redeem stage. Together they address inventory gaps that existed relative to food delivery competitors.

The Mastercard Commerce Media partnership

Among the new partnerships announced today, the tie-up with Mastercard Commerce Media is the most structurally distinct. According to Uber, the partnership will extend advertiser reach by connecting Uber customers with offers and content powered by Mastercard's proprietary insights. The solution will begin in the United States, with plans to expand into additional markets.

Mastercard launched its commerce media network in October 2025, entering a market projected to reach $100 billion by 2028. The payments network's data derives from more than 160 billion annual payments processed in 2024, giving it a transactional signal layer that is distinct from what either platform holds independently. For Uber, the partnership provides access to Mastercard's cardholder audience in high-intent moments. For Mastercard, it provides a behaviorally rich distribution environment. The combination of mobility and delivery behavior on Uber's side with payment transaction history on Mastercard's side creates an audience intersection that neither party could construct alone.

The Ads APIs and Mastercard partnership together reflect the same underlying logic: making Uber Advertising reachable from more external systems, whether those systems are POS platforms, BI tools, or payment network infrastructure.

Creative Studio at one year: Molson Coors and adidas

Uber Advertising's Creative Studio marks its first year of operation today, and the announcement details two new brand partnerships as evidence of the unit's expanding scope.

For Molson Coors, Creative Studio is running a portfolio-wide campaign across Coors Light, Miller Lite, Blue Moon, and Topo Chico Hard Seltzer tied to the global soccer tournament taking place in 2026. According to Uber, the work brings together in-app experiences, branded airport shuttles, custom content, and a planned branded vehicle activation. Brad Feinberg, VP Media & Marketing Operations in US & Canada for Molson Coors Beverage Company, described the work: "This summer's biggest cultural moments are punctuated by global soccer and the Fourth of July and continue with the countless celebrations they inspire. As consumers are constantly moving between content, commerce and real-world experiences, Molson Coors is creating new opportunities for our brands to connect in relevant and meaningful ways. Our partnership with Uber Advertising helps us engage legal-drinking-age consumers in those moments with experiences that are timely, useful and additive to the occasion. Together with Uber Advertising's Creative Studio, we're reimagining how our brands can connect with consumers not only around what they're watching, but around the journeys they take and the ways they choose to celebrate."

For adidas, Creative Studio is supporting the brand's "Backyard Legends" campaign across Europe through what Uber describes as a first pan-European Journey Takeover campaign. The execution includes playable ads and post-checkout placements, aligned with cultural moments in specific markets including Bad Bunny concerts. Journey Takeover launched in January 2026 with Coca-Cola as its inaugural partner, covering 12 markets with a format that combines customized map interfaces, animated brand icons along route paths, and Journey Ads video units. The adidas campaign represents the format's first pan-European deployment.

Creative Studio's geographic expansion is also announced today. The rollout begins in 2026 in Australia and Brazil, followed by continued expansion across LATAM, EMEA, and APAC throughout 2027.

Krispy Kreme and Destination Offers

The announcement highlights Krispy Kreme as an early launch partner for Destination Offers, a new format that connects digital engagement with real-world store visits. According to Uber, Krispy Kreme rolled out a Destination Offers campaign in Mexico in the week prior to today's announcement, making it one of the first brands to activate the format.

Destination Offers creates opportunities to engage consumers before they arrive at a physical location, using signals from Uber's trip context to influence where people go. The mechanics connect with Krispy Kreme's broader presence on Uber Advertising, which already includes Sponsored Listings, Item Showcase on Uber Eats, and Journey Ads across Uber. According to Uber, the brand demonstrates how multiple formats can work across the consumer journey: from what customers discover on Uber Eats, to engagement while in motion, to influencing the physical destination.

The measurement picture

Uber includes one third-party validated performance figure in the June 22 announcement. According to a study conducted with Affinity Solutions in May 2026, covering 12 campaigns, Sponsored Listings on Uber Eats drove a 27% incremental lift in sales across all channels and a 5% incremental lift in brick-and-mortar sales. The study was designed to measure the incremental impact of Sponsored Listings or Offers on a restaurant brand's total sales; Uber explicitly notes that individual results may vary.

The cross-channel nature of the lift figure is significant. A 27% total-channel sales lift from an in-app format suggests that consumer engagement on Uber Eats is influencing purchasing behavior in channels that extend well beyond the platform itself. The 5% brick-and-mortar figure is the more difficult number to achieve from digital advertising - it requires consumers who saw an Uber Eats ad to subsequently visit a physical location at higher rates than the control group.

Uber Advertising launched its Uber Intelligence data platform in December 2025 through LiveRamp's clean room infrastructure, providing the measurement scaffolding that connects campaign exposure to business outcomes. That platform enables brands to combine their customer data with Uber's consented behavioral signals within a privacy-safe environment.

Context and competitive positioning

The timing of today's announcement is notable. DoorDash expanded its advertising platform on June 4, 2026, introducing the Spotlight homepage format, expanded offsite capabilities through Symbiosys, a LiveRamp clean room integration, and new Smart Campaign promotion types - positioning itself explicitly as a full-stack commerce media platform with more than 400,000 advertisers. Uber's June 22 response bundles a platform-level naming change, API infrastructure, an off-platform data extension, a payments network partnership, and a creative studio expansion into a single announcement cycle.

The sequence matters for marketing professionals evaluating where to allocate commerce media budgets. PPC Land has tracked Uber's product development across 2025 and 2026, noting that the company has moved from individual format launches to platform-level infrastructure - a trajectory that now finds its expression in the Uber Marketing Manager branding and the self-serve consolidation it represents.

Earlier coverage of the June 15 product cluster noted that Uber Offsite introduces a different model from standard retail media walled gardens: rather than keeping first-party signals inside its own apps and forcing cross-media attribution externally, Uber is extending managed data into Meta and Google's environments. Whether closed-loop measurement holds in those third-party contexts remains an open question to be tested at scale.

For brand advertisers, the practical result of today's announcement is a platform that claims to cover more of the consumer journey than any previous version of Uber Advertising. The ride context, the delivery context, the post-checkout moment, the physical destination visit, and now the off-platform browsing surface are all claimed as addressable inventory. The question for media buyers is whether campaign management through a single interface genuinely simplifies planning and measurement, or whether the breadth of the platform introduces coordination overhead of its own.

Timeline

Summary

Who: Uber Advertising, the advertising division of Uber Technologies, with Manas Mittal (VP of Product, Advertising, Membership & Rides Marketplace), Brad Feinberg (VP Media & Marketing Operations in US & Canada for Molson Coors Beverage Company), and Mastercard Commerce Media as a key new partner. Brand partners named in the announcement include Krispy Kreme, Molson Coors, and adidas.

What: The launch of Uber Marketing Manager, a unified self-serve advertising platform consolidating campaign management across Uber and Uber Eats in a single interface. Accompanying products include the formalization of Ads APIs (announced June 2), Deal Drops and Reorder Rewards (June 8), Offsite Ads and new Uber Eats premium formats (June 15), Creative Studio's one-year expansion into Australia, Brazil, LATAM, EMEA, and APAC, and a new Mastercard Commerce Media partnership beginning in the United States.

When: The announcement was published on June 22, 2026. The product changes it references span from June 2 through June 22, 2026, with Creative Studio's geographic expansion continuing through 2027.

Where: Uber Marketing Manager is available globally as a self-serve destination. Creative Studio geographic expansion begins in Australia and Brazil in 2026, followed by LATAM, EMEA, and APAC in 2027. The Mastercard partnership launches in the United States with additional markets planned. Offsite Ads is in a U.S.-focused pilot on Meta and Google Shopping.

Why: Uber Advertising is consolidating multiple format and audience investments made over the past 18 months into a platform-level offering, responding to competitive pressure from DoorDash and the broader commerce media market. The self-serve interface is designed to lower the barrier for advertisers at all scales, while the Mastercard partnership, Ads APIs, and Offsite Ads extend Uber's reach into payment, workflow, and off-platform environments that the platform could not address before.