Apple Podcasts introduces Podcast Analytics
In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year.
This analytics infrastructure, according to Wired, will allow Podcasts Producers to “tell potential advertisers how many people listen to an ad, rather than simply how many typically download a given podcast.”
See James O. Boggs, Business Manager at Apple announcing Podcast Analytics: