Apple reports record sales on App Store during holiday season

By Daniel, in Programmatic on . Tagged width: ,
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Apple reported this month App Store records on sales during the Christmas holliday season. App Store had $300 million in purchases on New Year’s Day 2018, and during the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.

Apple is thrilled with the sales

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”

Redesigned App Store

In September 2017, Apple redesigned the App Store, an updated that come with iOS 11. Over half a billion customers visit the App Store every week. The App Store’s new Today, Games and Apps tabs showcased breakout hits in 2017, including Animal Crossing: Pocket Camp, Monument Valley 2, King of Glory, Calm and Affinity Photo. Fan favorites Clash of Clans, Candy Crush Saga, Enlight Videoleap, 1Password, and Hulu also remained popular throughout the year.

Since the App Store launched in July 2008, iOS developers have earned over $86 billion.

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