AppNexus had a 230% annual growth rate on video spend

Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360% quarter over quarter growth rate in 2017 for Connected TV spend on AppNexus platform.

According to the AppNexus, in the last 24 months, AppNexus has built and brought to market a Video DSP, Video SSP, and Video Ad Server, establishing the foundation for a video marketplace. Last year, AppNexus expanded its video offerings to include multimedia superauctions, video viewability prediction and optimization, Connected TV with advanced audience targeting, and Prebid Video.

“AppNexus has quickly established a strong position in the video market. We’ve signed several of the largest media companies in the world, deployed Top 100 websites in the US, and moved into critical new formats such as Connected TV and OTT,” said Eric Hoffert, SVP, Video Technology. “Our brand-safe marketplace offers publishers and advertisers control, scale, transparency, and independence, which the walled gardens cannot, and our growth shows we have come to be seen as a key choice for video advertising.”

Other key growth metrics for AppNexus’ video business:

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