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SSP

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  • 2 min read

    AppNexus had a 230% annual growth rate on video spend

    Luis Rijo
    • • RTB • SSP

    Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a

  • 2 min read

    Fyber RTB has a New DSP-facing UI

    Luis Rijo
    • • SSP • Throttling • UI

    Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched Queries Per Second (QPS) throttling capabilities with the aim of providing transparency and advanced optimization opportunities for their