The IAB Technology Laboratory this month released for public comment tech specifications for OpenRTB 3.0. Specs of ads.cert, AdCOM, and the Ad Management API were also released. IAB says that ...
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) ...
Adform announced this week that has extended the agreement with device detection provider 51Degrees. Adform says that "clients now benefit from the fastest and most accurate device detection improving yield ...
Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched ...
