Google to stop sending contextual information on the bid requests
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, ...
Tag: RTB
UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate
Seven European Data Protection Authorities have received complaints about programmatic advertising and real-time bidding. ICO, the UK regulator, was the ...
OpenRTB 3.0 released for public comment
The IAB Technology Laboratory this month released for public comment tech specifications for OpenRTB 3.0. Specs of ads.cert, AdCOM, and ...
AppNexus had a 230% annual growth rate on video spend
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across ...
Adform uses 51Degrees for device detection on RTB
Adform announced this week that has extended the agreement with device detection provider 51Degrees. Adform says that "clients now benefit ...
Fyber RTB has a New DSP-facing UI
Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface ...