Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a
Adform announced this week that has extended the agreement with device detection provider 51Degrees. Adform says that "clients now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side header bidding grows, this is
Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched Queries Per Second (QPS) throttling capabilities with the aim of providing transparency and advanced optimization opportunities for their
