Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Data - May 20, 2026 Fluent wins Backpack Media deal to monetise student life-stage data

Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.

by Luis Rijo

Retail - May 20, 2026 Google's Universal Cart may quietly kill coupon and deal sites

Before/after flow diagram showing Google Universal Cart replacing coupon sites in shopping journey

Launched at Google I/O on May 19, Universal Cart tracks price drops and automatically surfaces deals - putting coupon and deal aggregator sites at real risk.

by Luis Rijo

AI - May 20, 2026 AI search is pushing 44.8% of brands to spend more on PR

Bar chart: 44.8% of brands raised PR budgets for AI search, only 6.1% integrate insights into sales

Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.

by Luis Rijo

Social - May 20, 2026 Reddit rolls out dual attribution and Max campaigns for app advertisers

Reddit Ads Manager Top Audience Personas panel showing three AI-clustered audience segments

Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.

by Luis Rijo

Display - May 20, 2026 Asset Studio gets Gemini Omni and 1-click creative testing at GML 2026

Asset Studio 1-Click Creative Testing interface showing control and treatment arms in Google Ads.

Google today expanded Asset Studio with Gemini Omni multimodal video, natural language briefs, and 1-Click Creative Testing, rolling out globally this summer.

by Luis Rijo

Retail - May 20, 2026 Google expands UCP to hotels, food delivery, and three new countries

UCP partner logos: DoorDash, Uber Eats, Booking.com, Hilton, Marriott, Expedia, and more

Google today expanded UCP to hotel booking, food delivery, Canada, Australia and the UK, adding Affirm, Klarna, and multi-item cart support to agentic checkout.

by Luis Rijo

Display - May 20, 2026 Google's Demand Gen gets Maps, automotive feeds, and AI campaign creation

Demand Gen prefill interface showing recommended and other available source campaigns list

Google today announced new Demand Gen features at GML 2026: Maps inventory, automotive product feeds, AI-assisted campaign setup, and new checkout markets.

by Luis Rijo

AI - May 20, 2026 Google's Ask Advisor unifies ads, analytics, and commerce in one AI agent

Ask Advisor panel in Google Ads showing cross-platform insights from Analytics and Merchant Center

Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.

by Luis Rijo