Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Social - May 21, 2026 Creator content is now a media asset - and brands are paying to prove it

Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.

by Luis Rijo

Video - May 21, 2026 Amazon DSP auto deal selection picks streaming TV inventory by itself

Amazon DSP inventory section showing automatic deal selection checkbox in beta

Amazon DSP launched automatic deal selection on April 15, 2026, using machine learning to curate and optimize streaming TV deals for awareness and reach KPIs.

by Luis Rijo

AI - May 20, 2026 Perion bets on AI agents as CTV and DOOH surge in Q1 2026

Perion Outmax AI agent connecting every ad channel - Instagram, Netflix, TikTok, YouTube

Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.

by Luis Rijo

AI - May 20, 2026 AVIAN raises $2.6M to stop factory fires with AI thermal cameras

AVIAN thermal monitoring dashboard showing live infrared camera feeds across industrial sites

Zurich startup AVIAN closes a $2.6M pre-seed round to deploy AI thermal monitoring across sawmills, recycling plants, oil and gas, and maritime sectors globally.

by Luis Rijo

AI - May 20, 2026 Google Marketing Live 2026: every announcement that actually matters

Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.

by Luis Rijo

Audio - May 20, 2026 Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting

Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals.

by Luis Rijo

Data - May 20, 2026 Vevo names DISQO its preferred brand outcomes measurement partner

Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors.

by Luis Rijo

DOOH - May 20, 2026 Raley's and Grocery TV bring in-store retail media to 208 Western stores

Grocery TV digital screen displaying a Land O'Lakes ad inside a Raley's store

The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.

by Luis Rijo