Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9261 Articles

Social - Jan 27, 2026 TikTok kills Custom Identity as brands must link verified accounts

TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.

by Luis Rijo

Video - Jan 26, 2026 TikTok's new catalog ads target streamers where they actually discover shows

TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.

by Luis Rijo

Search - Jan 26, 2026 Google's South African carousel adds food delivery and car hire queries

Structured data carousel showing business ratings and prices in Google Search results

Google extends structured data carousel support to food delivery, car hire, and bus booking in South Africa on January 21, requiring no new markup from businesses.

by Luis Rijo

Social - Jan 26, 2026 Pinterest drops 2026 playbook that could triple your campaign reach

Pinterest's 2026 Marketing Moments Guide showcasing calendar, life, and big moment categories for advertisers

Pinterest today published its 2026 Marketing Moments Guide targeting advertisers who plan seasonal campaigns, providing search data patterns showing consumers begin researching major events months before traditional media activation periods.

by Luis Rijo

Search - Jan 26, 2026 Google's gambling ad crackdown targets repeat violators and manager accounts

Google to revoke gambling certificates from Manager Accounts with poor policy health and introduce stricter domain requirements starting March 23, 2026.

by Luis Rijo

Display - Jan 26, 2026 The Trade Desk loses another CFO after just 5 months

Tahnil Davis becomes Trade Desk interim CFO after 11 years with programmatic advertising company

The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.

by Luis Rijo

AI - Jan 26, 2026 Europe confronts X over Grok risks: child safety fears trigger DSA probe

European Commission extends investigation into X's compliance with Digital Services Act after Grok's deployment raised concerns about manipulated explicit content and child safety.

by Luis Rijo

Search - Jan 26, 2026 Google just made invoice tracking bearable with new billing report

Google Ads billing reports interface showing date range selector with monthly calendar view options

Google today launched a line-by-line billing report in Google Ads showing account, campaign, usage, and payment details to simplify cost reconciliation.

by Luis Rijo