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Luis Rijo
Frankfurt, Germany
10669 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Italy forces DeepSeek, Mistral and Nova AI to warn users about hallucinations 11 min read

    Italy forces DeepSeek, Mistral and Nova AI to warn users about hallucinations

    AGCM closed three AI probes requiring DeepSeek, Mistral, and Nova AI to add permanent hallucination disclaimers on chat interfaces and registration screens in Italian.

  • Meta's new Ads CLI lets AI agents manage ad campaigns from the command line 9 min read

    Meta's new Ads CLI lets AI agents manage ad campaigns from the command line

    Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.

  • FIDO Alliance forms working groups to lock down AI agent payments 9 min read

    FIDO Alliance forms working groups to lock down AI agent payments

    FIDO Alliance launches two working groups to define open standards for AI agent authentication and agentic payments, targeting a market at $5 trillion by 2030.

  • FTC closes Kochava location data case with strict consent rules 10 min read

    FTC closes Kochava location data case with strict consent rules

    The FTC settled its Kochava lawsuit, barring the data broker from selling precise location data linked to sensitive locations without explicit consumer consent.

  • Ninth Circuit shuts door on late Google Incognito class damages bid 12 min read

    Ninth Circuit shuts door on late Google Incognito class damages bid

    The Ninth Circuit on April 20, 2026, affirmed the denial of a late intervention bid in the Google Incognito class action, blocking a damages class appeal.

  • YouTube's 5.5 billion views: how the platform is reshaping classroom learning 8 min read

    YouTube's 5.5 billion views: how the platform is reshaping classroom learning

    YouTube published data on April 28, 2026 showing 5.5 billion monthly learning views, AI quiz tools, and a privacy-first player used in 94% of U.S. classrooms.

  • 8 min read

    Media.net bets on Fetch receipt data to fix open web attribution

    Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans.

  • Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait 9 min read

    Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait

    Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S.

  • Spotify is now inside Claude, and it knows what you like 8 min read

    Spotify is now inside Claude, and it knows what you like

    Spotify connected its personalization engine to Claude, letting Free and Premium users request playlists, podcasts, and device controls through conversation.

  • AdRoll and PubMatic use MCP to let AI fix programmatic deal problems 9 min read

    AdRoll and PubMatic use MCP to let AI fix programmatic deal problems

    AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time.

  • CIMM and TVB set the bar for local TV currency measurement 10 min read

    CIMM and TVB set the bar for local TV currency measurement

    CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers.

  • Google breaks ground on its first Austrian data center, 18 years later 9 min read

    Google breaks ground on its first Austrian data center, 18 years later

    Google has broken ground on its first data center in Kronstorf, Austria, 18 years after buying the site, with 100 jobs and a water-positive target for 2030.

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