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Luis Rijo
Frankfurt, Germany
10669 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Your ad blocker is selling your browsing data - and it's legal 10 min read

    Your ad blocker is selling your browsing data - and it's legal

    Over 80 Chrome extensions with 6.5 million users legally sell browsing data, viewing history, and inferred health conditions to third parties, says LayerX.

  • AI Sponsored Snaps let brands chat directly with users 9 min read

    AI Sponsored Snaps let brands chat directly with users

    Snap's new AI Sponsored Snaps put brand AI agents inside Snapchat's Chat tab, letting users ask questions and get personalized answers directly from brands.

  • "NO BATIDÃO" won't leave — and Michael Jackson just crashed the party 20 min read

    "NO BATIDÃO" won't leave — and Michael Jackson just crashed the party

    YouTube music charts for April 24–30, 2026 show "NO BATIDÃO" at global #1 for a 27th week as a Michael Jackson surge reshapes charts across 15 territories.

  • Google Translate turns 20: 1 billion users, 250 languages, and new AI features 8 min read

    Google Translate turns 20: 1 billion users, 250 languages, and new AI features

    Google Translate marks 20 years with 1 billion monthly users, nearly 250 languages, Gemini-powered features, and a new pronunciation practice tool on Android.

  • 96% of advertisers back audio as Bauer study exposes glaring investment gap 10 min read

    96% of advertisers back audio as Bauer study exposes glaring investment gap

    Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

  • Gemini brings memories and chat import to UK users 8 min read

    Gemini brings memories and chat import to UK users

    Google launched memory personalisation and cross-app chat import tools for Gemini users in the UK on April 29, 2026, with a phased rollout over coming weeks.

  • Google TV brings Gemini image and video creation to the living room 9 min read

    Google TV brings Gemini image and video creation to the living room

    Google TV adds Gemini-powered image and video tools, Google Photos voice search and remixing, and a YouTube Shorts row coming to U.S. home screens this summer.

  • Meta forces ad spend disclosure to advertisers starting February 2027 10 min read

    Meta forces ad spend disclosure to advertisers starting February 2027

    Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.

  • How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand 10 min read

    How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand

    BK Beauty's Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.

  • Gemini can now export files directly - what formats are supported 9 min read

    Gemini can now export files directly - what formats are supported

    Gemini now exports files in 11 formats - PDF, Word, Excel, Google Docs and more - available globally to all users from April 29, 2026, without leaving the chat.

  • Google Photos wardrobe feature scans your closet and lets you try it on 8 min read

    Google Photos wardrobe feature scans your closet and lets you try it on

    Google Photos is adding an AI wardrobe feature that catalogs your clothes, builds outfits, and lets you try them on virtually before getting dressed each day.

  • ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here 9 min read

    ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here

    IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

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