Microsoft and OpenAI rewrite the deal: what actually changed
Microsoft and OpenAI amended their deal on April 27, dropping revenue share payments, making the IP license non-exclusive, and letting OpenAI use any cloud.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Walmart's Scintilla API opens retail data to media partners
Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.
-
Shift launches privacy-first AI browser as trust gap widens
Shift this week launched Shift AI, a privacy-first browser with Cloudflare proxy and optional AI features, as 44% of users worry AI could act without approval.
-
Infillion tells DSP buyers what questions they are afraid to ask
Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic.
-
Ad platforms rebuild, earnings diverge, and AI rewrites the supply chain
Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.
-
Circle to Search can now find entire outfits at once on Pixel 10
Google's Circle to Search on Pixel 10 can now deconstruct a full outfit into individual shoppable items, powered by Gemini 3, with a virtual try-on feature.
-
News publishers target Common Crawl, the AI training data backdoor
News/Media Alliance sent a formal letter to Common Crawl demanding it stop unauthorized scraping and block AI companies from using news content for training.
-
Viaplay keeps UEFA Champions League in Denmark through 2031
Viaplay extends UEFA Champions League rights in Denmark and Europa League in Norway and Finland through 2031, covering four seasons starting Fall 2027 onward.
-
Meta opens its ad system to Claude and ChatGPT with new AI connectors
Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.
-
SISTRIX April 2026: AI citation drift and the death of keyword research
SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.
-
Walmart Connect opens CTV to all advertisers with Connect Select
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
-
OpenAI's privacy policy now lets advertisers send purchase data
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
