Rufus shows 5 products, not 50: what brands must know about Amazon's AI filter
Amazon's Rufus AI assistant narrows product recommendations to five results. Backend structured attributes, not copy, now determine which brands make the cut.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Most Dutch people do not know their rights when algorithms decide about them
A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.
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Amazon Rufus 'Tell us about you' ties search results to saved shopper profiles
Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.
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ANA backs House privacy bill, cites 29 million ad jobs at stake
ANA endorses the SECURE Data Act, saying the House privacy bill protects 29 million US ad jobs and builds on frameworks already signed into law in 20 states.
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ACCC wins right to intervene in Epic v Apple app payments case
Australia's competition regulator joins Epic v Apple Federal Court hearing on app distribution and in-app payment remedies, with relief resuming 28 April 2026.
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LATAM mobile apps: finance sessions surge 62%, installs grow 13% in 2025
Adjust's LATAM 2026 spotlight report reveals finance app sessions up 62%, ATT opt-in rates at 49%, and e-commerce installs outpacing global benchmarks in 2025.
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Most streaming viewers ignore ads - and they want fewer, longer ones
A survey of 1,000 U.S. streaming subscribers by All About Cookies finds 76% believe platforms carry too many ads, while just 24% pay attention during breaks.
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House Republicans unveil SECURE Data Act to replace US state privacy laws
House Republicans introduced the SECURE Data Act on April 21, 2026, proposing a single US federal consumer privacy framework to replace all existing state laws.
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EU clears RTL's Sky Deutschland buy, creating a 12.3M subscriber giant
The European Commission today approved RTL Group's acquisition of Sky Deutschland, creating Germany's largest streaming entity with 12.3 million subscribers.
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H/L is first to buy smart TV home screen ads programmatically via Nexxen DSP
H/L is first agency to programmatically buy smart TV home screen inventory via PMP deals in Nexxen DSP, reaching viewers before they select content to watch.
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Bumper Score: can a 0-200 number fix podcasting's $1 billion ad trust gap?
Bumper launched the Bumper Score on April 21, a 0-200 verified audience metric built on first-party data to close the trust gap holding back podcast ad spend.
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German media coalition demands AI rules as Big Tech turns into gatekeeper
ARD, BDZV, MVFP, VAUNET and ZDF publish a joint framework demanding copyright protection, media law and competition rules to govern AI platforms in Germany.
