Google Ads IP exclusions can be gamed. A two-IP bypass nobody blocked
A Madrid-based PPC agency proved in March 2026 that Google Ads IP exclusions can be bypassed using a two-IP harvesting technique, leaving advertisers exposed.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Google reverses spam report policy: no PII submissions processed
Google now blocks spam report submissions that contain personally identifying information, reversing course after community backlash over its disclosure policy.
-
Google Trends Gemini Explore page lands on mobile web
Google has brought its Gemini-powered Trends Explore page to mobile web, giving journalists and marketers real-time AI-assisted search trend research anywhere.
-
Vevo triples artist franchise sales in 2026 upfront push
Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.
-
Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP
Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities.
-
Most AI harm comes from software, not robots, 1,400 incidents show
Paligo: 49% of harmful AI incidents involve software, not robots, in 1,406 cases - chatbots, recommendation engines and deepfakes dominate the incident record.
-
49% of shoppers now use AI for gift ideas - what it means for Mother's Day
Optimove surveyed 648 US consumers in April 2026: 49% now use AI tools for gift recommendations, with omnichannel shopping reshaping Mother's Day purchases.
-
TriCoast Media bets on content flywheel to cut CTV ad costs
TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps.
-
Culture Hive launches a score to measure if ads actually resonate
Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.
-
Opera GX finally on Flathub and Snap Store - Linux just got easier
Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.
-
Yelp Assistant goes full-service: book, order, and schedule in one chat
Yelp this week launched a fully redesigned AI Assistant that handles reservations, deliveries, and appointments across 450+ categories in a single conversation.
-
YouTube creator ads in Google Ads: the performance playbook nobody told you
Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.
