Amazon agency CEO explains why he turned down a retail brand in 2026
Liran Hirschkorn of Incrementum Digital declined a retail brand project, citing generic products, lack of USP, and Chinese seller competition on Amazon in 2026.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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DSA ends, ChatGPT CPMs fall, and the IAB counts $294.6B
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
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Bauer Xcel Media Germany shuts down as AI search kills publisher traffic
Bauer Media Group closes German digital arm Bauer Xcel Media Deutschland on September 30, 2026, cutting 160 jobs as Google AI search disrupts publisher revenue.
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Amazon cross-account reach reporting lands after months of buildup
Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
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TV news beats social and AI on trust among high-value audiences, VAB finds
VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.
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Google tightens Maps review policy: staff names and quotas now banned
Google updated its Maps review policy on April 17, 2026, banning staff quotas and reviews that mention employee names under its rating manipulation rules.
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Europrivacy gets EU seal of approval as a data transfer tool under GDPR
EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.
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Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
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EFF files deceptive trade complaint against Google over ICE data handover
The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.
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YouTube kills Clips and bets on timestamp sharing in 2026
YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.
