Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9280 Articles

Display - Jan 12, 2026 Advertising shifts from impressions to business outcomes in 2026

Marketing executive contemplating 2026 advertising shift from impressions to business outcomes

Industry experts predict 2026 will prioritize measurable business results over vanity metrics as AI reshapes campaign evaluation and budgets.

by Luis Rijo

Data - Jan 12, 2026 Honey loses access to 2,000 clients after Rakuten network termination

Rakuten Advertising email notifying merchants of Honey's network termination, effective immediately.

Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

by Luis Rijo

Video - Jan 12, 2026 The audience advertisers can't buy on YouTube

Luxury living room with YouTube—affluent viewers who pay to skip ads advertisers want to reach

YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.

by Luis Rijo

AI - Jan 11, 2026 Visa builds payment infrastructure for AI agents to shop on your behalf

Visa AI agent shopping across Amazon, Target, Walmart with biometric authentication and tokenization

Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.

by Luis Rijo

Retail - Jan 11, 2026 Target and Walmart bring checkout directly into Google's AI assistant

Google leads major retailers in the Universal Commerce Protocol

Target and Walmart enable direct purchasing through Google Gemini and AI Mode in Search, powered by Universal Commerce Protocol announced January 11, 2026.

by Luis Rijo

AI - Jan 11, 2026 Ad industry veterans explain why AdCP isn't competing with real-time bidding

AdCP portfolio layer above OpenRTB execution layer showing allocation decisions and performance feedback loop

Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

by Luis Rijo

Retail - Jan 11, 2026 Universal Commerce Protocol could make checkout buttons obsolete

AI agents disrupt traditional Buy Now button as Universal Commerce Protocol enables autonomous shopping.

The Universal Commerce Protocol threatens e-commerce platforms' differentiation while creating opportunities for merchants to escape platform lock-in.

by Luis Rijo

Retail - Jan 11, 2026 Mastercard bets future payments run through AI agents instead of people

Mastercard Agent Pay infrastructure enables AI agents to execute secure autonomous payments.

Mastercard introduces Agent Pay today for autonomous commerce, partnering with Google on Universal Commerce Protocol as 800M OpenAI users signal demand.

by Luis Rijo