MIT report: why privacy-led UX is now a marketing imperative in the AI age
MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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IAB Europe retail media guide: what's actually holding retailers back
IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.
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Netflix's Nielsen problem is bigger than a methodology dispute
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
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ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.
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BVDW's guide breaks down how to run political ads under EU's TTPA rules
Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.
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IAB Spain's first SSP guide exposes the 41% working media problem
IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.
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IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.
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Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.
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OpenAI backs Illinois bill shielding AI firms from mass casualty liability
Illinois SB3444 would shield frontier AI from liability in mass casualty or billion-dollar damage events. OpenAI supports the bill while Anthropic opposes it.
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Google's AI Mode in Chrome opens publisher links side by side - what changes
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
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Data Studio is back: Google kills Looker Studio name for good
Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.
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Fastly brings Google tag gateway to its CDN, promising 14% signal uplift
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
