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Luis Rijo
Frankfurt, Germany
10689 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Your orphaned ASIN is costing you sales - Amazon's fix is two fields 8 min read

    Your orphaned ASIN is costing you sales - Amazon's fix is two fields

    Amazon's Newer Version Widget links old ASINs to updated products via Seller Central, cutting lost sales 20-30% during stock transitions and driving 15-25% CTR.

  • Google expands loyalty program ads to 14 countries and AI surfaces 8 min read

    Google expands loyalty program ads to 14 countries and AI surfaces

    Google Merchant Center expands loyalty program features to 14 countries, adding local inventory ads, regional Shopping ads, and AI Mode and Gemini surfaces for member benefits.

  • UK travel marketers bet on bigger budgets despite economic clouds 10 min read

    UK travel marketers bet on bigger budgets despite economic clouds

    UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy.

  • Teen's plan to save family rental with SEO caught Google's attention 11 min read

    Teen's plan to save family rental with SEO caught Google's attention

    Google's John Mueller responded today on Reddit to a teenager trying to save his family's Spain vacation rental with SEO, warning that rankings are not guaranteed and competition from aggregators is fierce.

  • Reddit labels good bots and removes 100,000 bad ones daily 14 min read

    Reddit labels good bots and removes 100,000 bad ones daily

    Reddit's new [App] label standardizes how permitted bots appear on the platform, as the company removes 100,000 automated accounts per day.

  • YouTube sneaks into Android Auto - but only as audio controls 8 min read

    YouTube sneaks into Android Auto - but only as audio controls

    YouTube now appears in Android Auto's media controls, letting drivers play, pause, and skip content. Video playback remains blocked. Premium subscription required.

  • YouTube's Effect Maker is now open to all - and it builds AI videos from a prompt 9 min read

    YouTube's Effect Maker is now open to all - and it builds AI videos from a prompt

    YouTube Effect Maker expands to all eligible creators with new GenAI tools, AI Video generation, and brand collaboration features for YouTube Shorts effects.

  • Walmart's 1,600 seller names quietly game Google Shopping carousels 10 min read

    Walmart's 1,600 seller names quietly game Google Shopping carousels

    Productrise study finds Walmart operates over 1,600 distinct seller names in Google Shopping, cutting perfect carousel diversity by 32% - what it means for marketers.

  • Fubo finally gets Dodgers: SportsNet LA deal lands just in time for MLB 2026 8 min read

    Fubo finally gets Dodgers: SportsNet LA deal lands just in time for MLB 2026

    Fubo and Spectrum SportsNet LA strike a carriage deal bringing 140+ Dodgers games to streaming subscribers at the 2026 MLB season opener. Here's what it means.

  • Nielsen's Gauge suppression fight is really about who controls TV money 9 min read

    Nielsen's Gauge suppression fight is really about who controls TV money

    Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

  • Google Business Profile quietly adds offers data to performance metrics docs 7 min read

    Google Business Profile quietly adds offers data to performance metrics docs

    Google added offers data to its Business Profile performance metrics help page on March 25, 2026, showing how customers view and click on promotional offers.

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