Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9295 Articles

AI - Dec 29, 2025 Why AI might create more marketing jobs, not fewer

Marketing professionals collaborate on AI-powered campaign strategies in modern workspace environment.

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.

by Luis Rijo

AI - Dec 29, 2025 Slowing down becomes marketers' secret weapon in the AI speed race

Marketer standing out from AI-automated crowd by slowing down and mastering craft manually

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.

by Luis Rijo

AI - Dec 29, 2025 Microsoft CEO admits Copilot integrations "don't really work" as adoption falters

Microsoft Copilot app icon displayed on LG smart TV interface alongside YouTube and streaming apps

Satya Nadella told managers Copilot's Gmail and Outlook connections "don't really work" and are "not smart" while taking hands-on role to fix AI assistant problems.

by Luis Rijo

AI - Dec 28, 2025 What Ahrefs' fake brand experiment actually proved about AI search

AI models tested: Perplexity, Copilot, Gemini showed high manipulation vs. ChatGPT, Claude resistance

Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.

by Luis Rijo

Data - Dec 28, 2025 Nielsen teams with XR to automate measurement tagging for advertisers

Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform.

by Luis Rijo

Social - Dec 28, 2025 Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing

LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.

by Luis Rijo

Search - Dec 28, 2025 Google deploys Gemini 3 in search with model-designed interfaces

Google Search leaders discuss Gemini 3 generative UI integration in December 2025 podcast episode

Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.

by Luis Rijo

Data - Dec 28, 2025 Google and Apple face Japan's toughest mobile platform rules yet

Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.

by Luis Rijo