Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.
A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
