Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in As Seen on Tubes. Reach out via [email protected]

Luis Rijo's Work 9295 Articles

Display - Dec 28, 2025 Google's alcohol advertising policy relies on two unchangeable rules

Google Ads requires alcohol advertisers to avoid targeting minors and only target approved locations. ABV limits vary by country with a 7-day warning before suspension.

by Luis Rijo

Video - Dec 28, 2025 Smart TV home screens now drive more movie decisions than trailers

LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.

by Luis Rijo

Social - Dec 28, 2025 Innovid's new features changed how social ads get managed across 7 platforms

Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.

by Luis Rijo

AI - Dec 28, 2025 AI takes first steps onto television home screens for nonprofit advertising

Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.

by Luis Rijo

AI - Dec 28, 2025 Google Discover feeds users AI and YouTube while publishers watch traffic vanish

AI Summaries consume publisher traffic as YouTube and Google platforms dominate Discover feed landscape

Data from Marfeel reveals Google Discover transformed into an AI platform, with 51% of feed positions now occupied by AI Summaries in test markets, while YouTube absorbs the majority of default exits.

by Luis Rijo

AI - Dec 28, 2025 One-third of YouTube Shorts feed now consists of AI-generated slop

New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.

by Luis Rijo

Social - Dec 28, 2025 Snapchat's new in-app editing tool lets users skip the learning curve

Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.

by Luis Rijo

Audio - Dec 28, 2025 Christmas dominates YouTube's latest weekly music rankings

Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.

by Luis Rijo