Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9785 Articles

Data - May 17, 2026 Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types

Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.

by Luis Rijo

Audio - May 17, 2026 94% of Americans now listen to online audio weekly - what it means for ads

Bar chart showing weekly online audio engagement rising from 57% in 2006 to 94% in 2026

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

by Luis Rijo

AI - May 17, 2026 Meta's WhatsApp Incognito Chat puts AI conversations in a black box

Meta Private Processing boot attestation flow: container package to RA-TLS cert inside CVM

Meta launched Incognito Chat with Meta AI on WhatsApp on May 13, 2026, using Trusted Execution Environments to prevent even Meta from reading conversations.

by Luis Rijo

Audio - May 17, 2026 Spotify opens managed accounts to free-tier families in six markets

Spotify app screens showing the four steps to create a managed account for young listeners.

Spotify's free-tier managed accounts let parents control music for under-13s in Argentina, Colombia, Denmark, Italy, New Zealand, and Sweden starting May 13.

by Luis Rijo

Retail - May 17, 2026 Amazon's business credit cards ditch Amex for U.S. Bank - with a twist

Amazon Business Card and Prime Business Card on Mastercard network, dark blue design

Amazon replaced its Amex business cards with new U.S. Bank and Mastercard products featuring dynamic rewards, 0% APR installments, and no annual fee whatsoever.

by Luis Rijo

Data - May 17, 2026 Similarweb hits $73.9M in Q1 as CEO succession and Manus deal reshape its AI bet

Similarweb posts 10% Q1 2026 revenue growth to $73.9M, launches a planned CEO succession process targeting mid-2027, and deepens its Manus AI data partnership.

by Luis Rijo

Video - May 17, 2026 Fourth Wing ordered, Rings of Power dated: Prime Video's 2026 Upfront in full

Amazon MGM Studios 2026 Upfront featuring Fourth Wing, Rings of Power, and Reacher casts

Amazon MGM Studios' 2026 Upfront in New York unveiled a Fourth Wing series order, Rings of Power Season 3 for November, and renewals for Reacher and Jury Duty.

by Luis Rijo

Data - May 17, 2026 Publicis buys LiveRamp for $2.5 billion in agentic AI data play

Publicis golden lion dissolving into data signals LiveRamp $2.5 billion acquisition

Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.

by Luis Rijo