Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

AI - May 17, 2026 Skai claims first agent-native marketing OS amid AI agent rush

Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13.

by Luis Rijo

AI - May 17, 2026 Stripe's Collison: keyword search is 'ridiculous' as AI agents rise

Bloomberg's Odd Lots hosts interview Stripe co-founder John Collison on agentic commerce future.

Stripe president John Collison told Bloomberg's Odd Lots that agentic commerce will reduce friction and called keyword search "ridiculous" as new business creation surged.

by Luis Rijo

Data - May 17, 2026 Google tag gateway now lets advertisers hide GTM container IDs

GTM Web Container client showing two container IDs mapped to randomized first-party serving paths.

Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths.

by Luis Rijo

AI - May 17, 2026 70% of leaders are confident, yet nearly half admit wasted marketing spend

Incubeta chart showing 70.4% confidence vs 41.6% recognized inefficiency gap in marketing

Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%.

by Luis Rijo

DOOH - May 17, 2026 DIRECTV turned Upfront Week into a live ad for itself - starting on the plane

DIRECTV Advertising launched a multi-channel DOOH campaign on May 11, 2026, turning Upfront Week in New York into a live demo of its converged TV platform.

by Luis Rijo

Video - May 17, 2026 EFA lands on Fubo Sports Network - 18 live games free in U.S. and Canada

American football flying from European skyline toward a streaming screen with crowd below

The European Football Alliance brings at least 18 live games to Fubo Sports Network FAST channel, reaching millions across U.S. and Canada starting May 2026.

by Luis Rijo

Retail - May 17, 2026 Merchant Center for Agencies goes global after US and Canada head

Google rolls out Merchant Center for Agencies globally, with a unified dashboard for diagnostics, promotions, and ad opportunities across all client accounts.

by Luis Rijo

AI - May 17, 2026 Google Finance AI lands in Europe with Deep Search now global

Google Finance in German showing DAX, European indices, AI research panel, and Deep Search.

Google Finance expands to Europe with full local language support, bringing AI research, Deep Search, live earnings, and advanced charting tools to all users.

by Luis Rijo