Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.
Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.
A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.
Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.
Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.
Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.
The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.
