EU draft reveals how Brussels will probe and fine AI model providers
The European Commission published a draft implementing regulation on March 12, 2026, detailing how it will evaluate general-purpose AI models and impose fines under the EU AI Act.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google's smart bidding secrets: what advertisers get wrong in 2026
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
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Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator
Luxembourg's Administrative Court today annulled Amazon's €746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law.
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IAB Sweden kicks out Meta over failure to tackle deceptive ads
IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction.
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Google kills the ad load slider - AdSense banner ads get granular controls
Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.
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Googlebot is not a program - Google engineers finally explain what it really is
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
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Lords demand AI firms disclose training data or face UK licensing freeze
House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.
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Teads posts $350M goodwill write-down as CTV surpasses $100M mark
Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.
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IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types
IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.
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Amazon's Health AI agent is now on its website and app - what Prime members get for free
Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.
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W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it
W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.
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Jeff Green says trade press lost its curiosity - and the data backs him up
Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows.
