Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9314 Articles

Data - Dec 20, 2025 3 ways marketers are setting themselves up to fail in 2026

Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.

by Luis Rijo

Audio - Dec 20, 2025 LiveOne bets big on connected car streaming as audio ad revenue jumps 30%

LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.

by Luis Rijo

Data - Dec 20, 2025 French regulator fines Israeli marketing platform €1M for processor violations

Data breach affects millions as processor fails GDPR compliance obligations

France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.

by Luis Rijo

Retail - Dec 20, 2025 Instacart hit with $60 million fine for hidden fees and subscription traps

FTC settlement reveals Instacart concealed mandatory service fees, misled customers about refund policies, and charged memberships without proper consent from 2013-2019.

by Luis Rijo

DOOH - Dec 20, 2025 Place Exchange just made DOOH buying as easy as display ads

Digital out-of-home advertising screen displays promotional content in high-traffic elevator lobby location.

Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

by Luis Rijo

AI - Dec 19, 2025 Contentsquare brings AI analytics to Shopify checkout process

Contentsquare announces Shopify partnership on December 17, enabling session replay, heatmaps, and frustration scoring across checkout flows for merchants.

by Luis Rijo

AI - Dec 19, 2025 Google sues SerpApi over search scraping in copyright lawsuit

Google filed lawsuit Dec. 19 against Texas API company for bypassing SearchGuard protections and scraping copyrighted content from search results pages.

by Luis Rijo

Data - Dec 19, 2025 DoubleVerify sued for allegedly not verifying its own claims

Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.

by Luis Rijo