IAB Spain's branded content report names 7 deadly sins of the discipline
IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Young people find digital marketing "meh" - and that's the industry's real problem
IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.
-
EU publishes 100+ responses on rules that could reshape big tech ad targeting
The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.
-
CTV's conversion gap: why advertisers still can't close the loop on the big screen
IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.
-
Retail media accounting rules create hidden revenue gaps for CMNs
IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.
-
SerpApi pushes to kill Reddit's DMCA suit over Google scraping
SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.
-
Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.
-
Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.
-
Sorrell says CFOs, not CMOs, will force AI adoption in agencies
Sir Martin Sorrell argues agency holding companies face overcapacity and structural decline as CFOs drive AI adoption, with Monks producing millions of assets for GM and BMW.
-
Kochava adds 6 partners to certification program, expanding beyond social giants
Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.
-
YouTube expands likeness detection to politicians and journalists - will it hold?
YouTube expanded its AI likeness detection tool to government officials, journalists, and political candidates on March 10, 2026, targeting deepfake impersonation of civic figures.
-
WHOOP picks Viant as its CTV ad platform in a multi-year deal
WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.
