Ad and media firms beat every industry on gen AI ROI, Snowflake data shows
Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Smartly bets on Mexico City to power its global AI ad tech push
Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.
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LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility
Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode, and Perplexity to find what drives AI search visibility for B2B brands.
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Court blocks Perplexity's Comet browser from Amazon's accounts
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.
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BLACKPINK's "GO" debuts at YouTube global #1 after three years away
BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.
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IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
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Spain fines Yoti €950,000 over biometric data and consent failures
Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.
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LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.
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Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.
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Spain's streamers are watching more - and advertisers are taking notice
Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.
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Nextdoor's AI click optimisation cut cost per click by 75% in UK beta
Nextdoor launches AI-powered click optimisation for UK advertisers, cutting cost per click by 75% and quadrupling clicks for the same budget in beta tests.
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Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed
Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers.
